Gambling
is creeping out of the casinos and making its way into the homes of
unsuspecting families masquerading as video games.
Electronic
Arts is accused of placing a gambling system called loot boxes into their game.
The
player spends money to buy a mere chance at receiving good gear or upgrades for
their character in game.
Loot
boxes exist in other games, but EA’s Star Wars: Battlefront 2 is the worst
perpetrator of this predatory business practice.
Battlefront
2 is facing legal battles in Belgium and the U.S.
Both
countries are investigating the claims that these loot boxes can be considered
gambling, but the verdict is unclear.
This
is because Disney, owner of the Star Wars franchise, ordered EA to suspend the
loot box system.
Disney
has stated that they do not want any of their properties seen in a negative
light.
It’s
very common for loot boxes to feature only cosmetic changes, but Battlefront 2
makes loot boxes mandatory for character progression.
Instead
of earning upgrades naturally through playing the game the player has to spend
additional money to be able to compete on a level playing field.
This
is money that’s being paid in addition to the $60 the player paid to play the
game.
This
practice is akin to paying a fee to enter a restaurant and having to pay an
additional fee for the chance to eat what you wanted.
The
developers have made it clear that they do not plan to remove or modify the
system and that it will come back at a later date.
It’s
important for companies to realize that this sort of practice is not welcome in
video games.
The
developers of the game aren’t at fault.
It’s
EA that wants to bleed their customers to make an extra buck.
Disney
can see that their franchise is being dragged through the mud.
The
success of Battlefront 2 can lay the foundation of a world where companies can sell
an incomplete product and charge the customers extra for the rest of the
pieces.
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